East New York, Brooklyn singer and rapper releases new visuals for his latest single "Going In." The artist, J. Alcide, shows his current state as an artist. He sets the video at a showcase where he is with all of his female crew to decide if the upcoming talent will get signed. In the end, J. Alcide comes with the paperwork.
The last bit of the video is a dedication to J.Alcide's homie, "Shiz." The moral of the song is to give motivational music to those who have a dream they want to live.