YES! You read right. Aunt Jemima will now be referred to as "Pearl Milling Company." The parent company, Pepsico decided to make the name change, due to the backlash from the caricature. The image that we know as Aunt Jemima is also not present on the label any more.
Although Pepsico did this to change their image, they only caused more trouble. According to the NYPost.com, Michelle Rozovics says the name sounds like "...a gravel mining company,..." Another said it sounded like a "James Bond Villain."
It is unclear if the family will still benefit from the name change.